This Cookie Policy explains how Kettle Group GmbH (“we”, “us”, or “our”) uses cookies and similar tracking technologies on our website, www.trailhydration.com. This policy outlines what these technologies are, why we use them, and your rights to control our use of them.

  1. What Are Cookies?
    Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information.
  2. How We Use Cookies
    We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our website to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies enable us to track and target the interests of our users to enhance the experience on our online platform. Third parties serve cookies through our website for analytics and payment processing purposes.
  3. Your Consent and Control (Cookie Banner)
    In accordance with European and German data protection laws, we operate a strict consent-first model for non-essential cookies.

Strictly Necessary Cookies: These are active by default as they are fundamental to website functionality (e.g., holding items in your shopping cart).

Optional Cookies: We will only deploy non-essential cookies (such as those used for analytics or performance) after you have explicitly provided consent by clicking the “Accept” button on our cookie banner. You have the absolute freedom of choice to accept, decline, or adjust your preferences at any time.

  1. Third-Party Cookies and Payment Processing
    To facilitate transactions and manage our online store efficiently, certain third-party services deploy cookies on our website. Specifically, our payment processing partner, Stripe, sets essential cookies to ensure the stability, functionality, and security of the checkout protocol. These cookies assist in verifying transactions and reducing operational risks during the checkout process.
  2. Cookie Retention Periods
    The retention duration of cookies depends on whether they are “session” or “persistent” cookies, managed in compliance with EU and US privacy regulations:

Session Cookies: These are temporary and expire automatically once you close your internet browser.

Persistent Cookies: These remain on your device for a specified period or until you manually delete them. In alignment with data minimisation principles under European law, the retention period for persistent cookies deployed via our platform does not exceed 12 months, unless technically required for standard website operations.

  1. Managing and Deleting Cookies
    You have the right to decide whether to accept or reject cookies. In addition to our cookie banner, you can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website, though your access to some functionality and areas of our website may be restricted.
  2. Data Protection and Contact Information

For more details regarding how we process personal data collected via cookies, please refer to our Privacy Policy. If you have any questions or comments about this Cookie Policy, please contact us directly:

Kettle Group GmbH Berger Straße 77, 60316 Frankfurt am Main, Germany

Tel: +49 69 48006040

Email: kettle@trailhydration.com